Our story

Made to make every day softer and gentler for little ones.

MiniBoo is a family business. It began in 2017 with our daughter and a simple wish: a towel soft enough for her very sensitive skin, made with the same love we feel for her.

  • Since 2017
  • A family business
  • In over a million homes
  • 8,000+ ratings on Amazon
How it began

It all started with our daughter.

Her skin was very sensitive, and ordinary towels felt rough on it. We wanted something softer, almost velvety: a towel that soaks up the water on its own, so you pat her dry instead of rubbing.

We wanted her to love wearing it, so the minute after the bath would feel like play. A hood that keeps her head warm on chilly days and helps dry her hair. And a towel that stays on by itself, so you have a hand free for your little one.

Since then we have made only one thing: hooded towels for babies and children. Year after year we refine every detail, and we are not done yet.

A parent by a bright window holding a baby wrapped in a MiniBoo hooded towel.
A mother handing a MiniBoo gift set to an expectant friend.
Why we exist

Inspired by the love parents have for their children.

Every parent wants only the best for their little one: products that keep them healthy and happy, and that support their natural development. That is what drives everything we make.

So we obsess over the things that actually touch a baby every day. Soft against new skin. Gentle enough for the most delicate skin. Beautiful enough that it never gets tucked away in a drawer.

What we make

Bamboo for the softness. Cotton for the strength.

Our hooded towels and washcloths are woven from 70% bamboo and 30% cotton, in a dense 500 GSM terry.

  • Bamboo brings the silky softness and soaks up water in seconds.
  • Cotton adds body, warmth and the strength to last for years.
  • Together they do what neither can alone: up to 3× more absorbent than a regular towel, gentle on newborn skin, and still soft when your little one turns five.

We care as much about the thoughtful design as the quality and durability of the fabric, because the best baby things are the ones that get used, washed and loved for years.

70% bamboo · 30% cotton Ultra-absorbent Gentle on sensitive skin Made to last, wash after wash Little ones love them
Bamboo stems on one side, soft cotton bolls on the other, in the morning mist.

The perfect blend: 70% bamboo + 30% cotton

What we stand for

Premium, in the ways that matter to a parent.

Gentle by nature

Naturally soft, breathable bamboo, chosen for newborn skin and little ones prone to sensitivity.

Made to last

Durable, high-quality fabrics that stay soft and beautiful through countless baths and washes.

Designed with love

Thoughtful, characterful designs, made to feel like a gift and to earn a place in the daily routine.

Already part of more than a million family bath times.

The best part of our work is the messages parents send us almost every day, telling us how happy their little ones are and how the minute after the bath has become a favourite. Thank you for letting us be part of your family.

The MiniBoo film From a bamboo forest to the minute after the bath.

Come meet the family.

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